Exploring Dimensions

Internet marketing explor –

Internet Marketing exists as a competitive yet ambiguous genre` of the World Wide Web. From a small entrepreneurs, students, small time shop keepers to brands and big businesses every one has a website floating online today. Internet marketing or online promotion (as they call it) has become a fairly popular arena for marketers to experiment and establish rules for sure-short web marketing techniques.

Developing the available resources and working on all the aspects of a website- its elements like the look-n-feel, content, navigation, quality of information and services, search engine friendliness, a comprehensive approach to the off-page marketing campaign – all of this put together in the right proportion leads to a successful marketing campaign for a website.

Web marketing can be carried out on several different levels and stages. If it is essentially about building a brand out of nothing or simply popularising a website, what goes behind the scene of successful ebrands as web promotion strategies are:

• Search engine marketing
• Affiliate Internet Marketing
• Viral Marketing
• Gorilla Marketing
• Search engine optimisation
• On page optimisation
• Off page optimisation
• Paid – search engine marketing (PPC)
• Email marketing
• Blog optimisation
• Forum postings
• Classifieds and directory listing
• Press Releases
• Newsletters
• Tutorials.
• eBooks
• Link Exchange.

Internet Marketing is an elaborate task that involves – if not all, then most of the above mentioned marketing practices to launch a long lasting and successful e-marketing campaign.