Striking Keyword Gold

Internet marketing keyword –

Authors, entrepreneurs and business owners know they need keywords in their web site, in their press releases and in their articles but they don't often know how to find these keywords or what the best keywords are to use.

When your web designer says to you: "Pick your keywords for your web site" the first thing you think of are the root or "gut feel" keywords. Are you going to go online and search for the keyword: "Doctor" Doubtful. If, as the doctor, you used the keyword "doctor" you'd end up with a mishmash of traffic to your site and, if you were using these keywords for articles or press releases, neither of those would bring up much in the search engines.

Why keywords?

Let's say you're looking for a red car, you want a new car and it has to be red. So you plug in the keywords: red + Lexus, what do you find?

Getting clear, getting focused

So how can you get focused?

Other ways to gain access to keywords are keyword search tools like Wordtracker and Overture. According to AME's keyword expert, Susan Gilbert: "If you go to http://inventory.overture.com and type in your keyword, you will get the results from search in Yahoo for that term only for the prior month.

"Search numbers are only part of the equation, however. It's finding the perfect relationship between a keyword that has enough searches with low(er) competition that will tell you the best keyword terms for your purpose."

Ideally you want a keyword that's being searched on that doesn't have a ton of supply. Let's take the diet industry as an example, if you're trying to promote your message of diet and healthy living, using the word "diet" in your article, press release or web site keywords probably won't get you much ranking. Why? Well everyone in this market is using this same word, but if you dig even further into this market you'll find that the search term: "Lose weight fast" is getting a lot of searches but very few returns. Test them. You'll see very quickly if they're working or if they're too general to matter. According to Gilbert: "Keywords could work for months or years. Use the keywords immediately, and for as long as you are getting results."